Our new identity for Columbia University’s Graduate School of Architecture, Planning, and Preservation is a typeface based on a sundial. Its weight and the direction of its stroke changes four times a day.

The website similarly emphasizes context and change over time. A navigable 3D earth shows GSAPP’s footprint around the world. Graphical devices use various drawing or mark-making languages, including isometric illustration, halftone patterns, and more. Some areas of the site “color in” when you mouse over them.

The site was conceived as a “connection machine” and features data- bases of events, exhibitions, courses, student work, faculty, and more. Students, faculty, and staff can log in using Columbia’s central authentication system.

A flexible “Directory” features a growing alphabetical list of around a hundred different resource pages within the site.

The site was designed mobile first, and scales up to an immersive experience on the largest desktops.

The site is already growing and evolving rapidly as staff add and change content from week to week.