Print All Over Me Style Guide

The mobile navigation

The mobile footer

We worked with Print All Over Me (“PAOM”) on defining a new visual identity for their website. PAOM allows anyone to create custom digitally-printed clothes. Their old website was generic, so they wanted their new one to highlight the playful, fun, and uncanny while also being direct and easy to use.

The identity combines elegant, “futuristic” Futura with the custom hand-drawn typeface Print All Over Me was already using. We made it usable by digitizing it into a font. We also designed a system of icons that go along with Futura for easy navigation across the site.